On this project, we worked with a cruise company seeking to improve & digitize the user experience of their cruise certificate portal. This portal is used by both the cruise company & their land-based partner casinos to manage guest lists for events where cruise certificates are given out as prizes to the winners. We built this portal using Microsoft's PowerPlatform.
Here is a screenshot of the Figjam board we used during the design thinking sessions.
When we conducted interviews with the stakeholders & users, we identified that there were four main personas: the call center agent, the casino partner, the cruise administrators & the marketing executives. I organized the information we learned into a persona template so that the client could clearly see the pain points and needs of each persona type.
This is the persona template for the Cruise Partner Marketing Executive
This is the persona template for the Cruise Partner Marketing Executive
This is the persona template for the Booking Agent
This is the persona template for the Cruise Admin
This is the persona template for the Casino Partner
One unique challenge for this project was creating a visual style for a multi-brand company. For the portal, I wanted each brand's style to shine through while creating a repeatable pattern for the development team to use. I achieved this by creating a limited palette for each brand using their brand colors. I also created a third default style (Sunset Cruise) for the company to use if they were hosting a multi-brand event.
These are the original colors for all three brands along with the multi-brand theme (Sunset Cruise)
I created a moodboard for each of the brands along with the multi-brand theme, so that the client could get a general idea of the direction I would take for the portal. Each moodboard shows the header, primary colors, illustration colors and button styles.
Above is the moodboard for the Bon Voyage company theme
Above is the moodboard for the Bon Voyage company theme
Above is the moodboard for the Ocean Line company theme
Above is the moodboard for the Sail Away company theme
Above is the moodboard for the standard (Sunset Cruise) design theme
Select the screen below to see sample screens from this project, the content has been edited to redact confidential content.