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Cruise Event Portal

Project Brief

On this project, we worked with a cruise company seeking to improve & digitize the user experience of their cruise certificate portal. This portal is used by both the cruise company & their land-based partner casinos to manage guest lists for events where cruise certificates are given out as prizes to the winners. We built this portal using Microsoft's PowerPlatform.

My Role

Visual Designer

Tools Used

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User Research

Through conducting design thinking sessions, I learned the product needed to be simple & intuitive so that even in a chaotic casino environment the user would feel comfortable using it. I also learned that the client had three sub-brands that already had their own style.

“It is important that the certificate events go as smoothly as possible because we want casinos to want to work with us.”

Quote from a design thinking session attendee

Here is a screenshot of the Figjam board we used during the design thinking sessions.

Developing Personas

When we conducted interviews with the stakeholders & users, we identified that there were four main personas: the call center agent, the casino partner, the cruise administrators & the marketing executives. I organized the information we learned into a persona template so that the client could clearly see the pain points and needs of each persona type.

This is the persona template for the Cruise Partner Marketing Executive

This is the persona template for the Cruise Partner Marketing Executive

This is the persona template for the Booking Agent

This is the persona template for the Cruise Admin

This is the persona template for the Casino Partner

Getting Started

One unique challenge for this project was creating a visual style for a multi-brand company. For the portal, I wanted each brand's style to shine through while creating a repeatable pattern for the development team to use. I achieved this by creating a limited palette for each brand using their brand colors. I also created a third default style (Sunset Cruise) for the company to use if they were hosting a multi-brand event.

These are the original colors for all three brands along with the multi-brand theme (Sunset Cruise)

Branding

I created a moodboard for each of the brands along with the multi-brand theme, so that the client could get a general idea of the direction I would take for the portal. Each moodboard shows the header, primary colors, illustration colors and button styles.

Above is the moodboard for the Bon Voyage company theme

Above is the moodboard for the Bon Voyage company theme

Above is the moodboard for the Ocean Line company theme

Above is the moodboard for the Sail Away company theme

Above is the moodboard for the standard (Sunset Cruise) design theme

Prototype

Select the screen below to see sample screens from this project, the content has been edited to redact confidential content.

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